.The records in Google Analytics 4 could be complicated. Take, as an example, achievement records-- the networks delivering traffic to your website-- at Records > Achievement. The section provides 2 types of acquisition: customer and also traffic (i.e., sessions).I'll deal with those records in this blog post.Traffic Sources in GA4." User accomplishment" vs. "Traffic accomplishment".These 2 reports in the Accomplishment section reveal where each guest originated from. Customer accomplishment exemplifies the first source that delivered the person to your internet site. Traffic accomplishment is actually the best recent.State a new guest involved your web site coming from hitting a natural hunt listing. GA4 will certainly assemble that first see in the "Organic hunt" network for both records. Yet if she leaves as well as returns a couple of days later from a Facebook add, GA4 will certainly detail the second see in the "Paid out social" channel in the "Website traffic achievement" document as well as "Organic search" in "Customer achievement.".In other words, the "Website traffic accomplishment" document doesn't differentiate in between brand new as well as returning customers. It presents the total sessions as well as where each come from. The "Individual accomplishment" record shows the total customers and their first (novice) resource.Networks.Each reports present "nonpayment stations teams"-- traffic-source groups-- including:." Direct." Site visitors who keyed your link in their internet browser's hunt pub." Organic Look." Guests that clicked on an organic directory on Google, Bing. or even another search engine." Organic Social." Website visitors that clicked an organic blog post on a social media sites web site." Email."." Spent Browse."." Paid Social."." Referral." Website visitors that clicked on non-ad hyperlinks on third-party internet sites." Organic Video." Website visitors who clicked on non-ad web links on sites such as YouTube, TikTok, as well as Vimeo.For details on each stations, click the drop-down menus on each record. In "Individual Achievement," click the "First customer nonpayment channel team" menu as well as choose "Very first user source" for the list of coming from domain names.For in-depth resources of customers, click on the "1st consumer nonpayment channel group" menu and also select "First individual source." Click graphic to expand.In the "Traffic Accomplishment" record, click on "Treatment nonpayment stations team" and choose "Treatment source.".For comprehensive resources of treatments, click on the "Treatment default channel group" menu as well as choose "Treatment source." Click image to enlarge.The amounts might be actually various due to brand new versus coming back sees.You may restrict each records to a singular page through the "Incorporate filter" option on top.Select "Include filter.".Click on "Select dimensions.".Select "Landing web page + concern cord".Select "includes" below "Fit kind.".Mix your web page's link slug (the part after the "/") or any kind of word (like "smaller") coming from that link.The web traffic and consumer acquisition documents will currently present records for that link.Limitation the acquisition reports to a solitary web page, including this example for a link having "smaller sized." Click picture to enlarge.In some cases, the individual and also website traffic achievement files are compatible. The differences, again, arise from coming back visitors. Irrespective, the documents show the sources of traffic-- networks that introduce your brand and also travel return brows through.