.Manly Bands is a direct-to-consumer homeowner of men's rings. The provider launched in 2016 after John Ruggiero, the founder with his partner Michelle, couldn't discover a suited wedding band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our experts explained the business's beginning, one-of-a-kind ring products, and also a lot more. Ever since, Manly Bands has actually gotten its own manufacturer. The manufacturing of bands from, state, Jack Daniel's scotch gun barrels or even Fender guitar strands creates powerful video recording, points out Ruggiero, perfect for narration on social networks and also in other places.The whole entire sound of our conversation is actually inserted below. The transcript is revised for length as well as clarity.Eric Bandholz: Provide our company a review of what you do.John Ruggiero: My spouse, Michelle, as well as I started an on-line ring business referred to as Manly Bands in 2016 to solve a complication of wedding bands for men. Our experts were actually simply married. I have sizable fingers as well as could not locate a band that I just liked that was actually certainly not overpriced. My options were actually purchasing coming from a directory or having one thing custom-made.I wound up purchasing coming from an internet site. The ring showed up in a flat mailer, with no package or customer care. It was an unpleasant adventure through today's ecommerce specifications.Our experts acquired gotten married to, transferred to Florida, and needed a work. We told ourselves, "Our company're each business owners. Why don't our experts make our very own company?" Our experts covered the forms of complications our experts would certainly seen and exactly how to fix all of them. My band knowledge showed up, and also our team chose to make an effort to fix it for other fellas.Our goal when our team began was actually to spend rental fee. Our team believed creating a couple many thousand dollars a month coming from this will be actually amazing. Our company considered it a way of living service, certainly not high-growth. It was actually merely Michelle as well as me in our garage making bands and delivering all of them bent on consumers. Our team had actually hit on something. Our message resonated along with customers.Michelle and I make an exceptional group. I generate ideas, and also she's the implementer. A great deal of our excellence goes to her innovative mind. She titles the rings and also builds personalities. She attaches the bands to consumers. Defining a band entirely as "eight-millimeter black" failed to cut it.Our experts made rings from unique products, including Jack Daniel's gun barrels or special metallics. The business took off. Since then, our team have actually expanded significantly. We currently have over 55 folks in the Manly Bands family. Concerning half of those are actually band craftsmens who do work in our recently acquired manufacturing store in Utah.Bandholz: When performed you get a supplier?Ruggiero: Regarding a year as well as a half back. Our team had been their client for years, so we knew them well. Many of their service was actually retail, which really did not passion us-- heading to mom-and-pop jewelers. They retained their retail clients and also brand. Our team acquired a number of their possessions as well as brought over employees.Causing a production group has been among the most ideal factors we've done. It is actually been extraordinary to go out there as well as watch all of them create rings out of Fender guitar cords or steel coming from an M1 Abrams container.Bandholz: Exactly how performs internal production effect advertising?Ruggiero: It is actually been significant. Taking a video camera to the opposite side of the office and shooting the staff utilizing lathes to cut the metallic poles or whiskey barrels in to rings produces unbelievable video recording. Our experts have our electronic camera crew available constantly. Our company use that video on our social media as well as in our advertisements and also bulletins. Our team attempt to advertise that because a lot of providers in the guys's ring space do not produce. They fall ship or purchase coming from foreign and then transport it out. Yet our experts want it to last a lifetime and be something individuals can take satisfaction in.Our team have actually had a considerable amount of effectiveness with our armed forces ancestry compilation, where our company resource distinct army materials. Our experts possess the M1 Garand rifle supply, the timber component, coming from War of the nations I. Seeing our group placed that in the lathe and also reduced a part out for a ring is actually remarkable.Our advertising and marketing for those rings speak about the past, the soldiers, where the item was used, and also traits like that. My spouse and also I analyzed filmmaking in college. Our company use our abilities to enlighten as well as tell a story. As an example, I lately got an email from a customer who shared that his grandpa utilized to drive M1 tanks. The customer talented one of those rings to his gramps, and also they possessed rather a psychological substitution. It's nice to aid customers associate with their past times and make one thing relevant.Bandholz: Where can individuals buy a band coming from you?Ruggiero: ManlyBands.com. Our team have photos on Instagram, too. I get on Twitter as well as LinkedIn.